1. Put up a blog and stick to a schedule when you update it.
Wedding photography is all about getting your presence known both online and offline and keeping a steady stream of inspiration and tips to keep you active and updated in the industry. People will want to know who you are and how you work before they even talk to you or set up a meeting with you. Getting your presence out there in the World Wide Web will increase your chances of getting to the people who might need your services the most. Stick to a schedule that will be easy to remember and work on that routine tirelessly.
2. Create your online portfolio to showcase the best of your projects and works.
Again, this goes back to your online presence, only so much more. This is also your online resume. Take the time to really sift through the projects that you have done in the past and try to see if this is something that really represents you and what you stand for in the world of wedding photography. Make sure that you post only the most excellent and outstanding of your work. Remember, you are trying to reel clients in, not push them away.
3. Make sure you have all the gear that you need.
Your camera is your proverbial fishing hook, you might as well make sure that it is top of the line and updated enough to bring in the big fish. Invest in cameras that will be able to deliver high quality and high resolution images. Know your gear inside and out. Familiarize yourself with all of the buttons, all of the settings, and all of the modes that it may come along with. This is the one thing that you absolutely cannot cheapen out on so pool your funds and get ready for this one big purchase if you don’t have it yet.
4. Invest in great editing software to help you polish your images post shoot.
The filming process is quite important but so is the post shoot and editing process. You should know how you will be able to touch up and “fix” your photos and have access to great editing software that will enable you to do all of those things. You will not always be able to take perfect photos and you will be touching up a lot of them, either for corrective or artsy purposes so the software really is a necessity pretty much the same way that the camera is a necessity.
4. Plan out your pricing packages and make them attractive enough to bring in clients.
Create tiered pricing packages that are simple and concise. Flowery words do not always make the cut. Go straight to the point and be inclusive of the kind of products and services they will be getting and have them all in black and white. Be reasonable with your pricing and study the costing close enough to make it workable both for you and your prospective clients.
5. Do not be ashamed to network with other professionals during the wedding day event.
Be friendly to the wedding planners, they have all of the right connections and upcoming clients. Give out your business cards to the florists, caterers, and even to the waiters. You never know when good opportunities come your way.