What is photography SEO? Why does it matter to me?
A lot of people wonder if it’s okay to just upload their content and hope that their site will rank high if they just upload things that they are genuine about. SEO is something that only sites that want leads, but don’t care about content, right?
Well, you might not even realize how big companies and sites make use of SEO to the max. Why they remain on top and to what extent they invest in IT.
The digital world of Internet today is invested with so many information that, to be truthful about, we don’t need. But in order to rank the highest in all kinds of searches, there is something more than high-quality content you need. Optimizing your site for the search engine.
You are not the only that seeks to upload genuine content that is free of keywords-focused writing. But if you wish to compete with other photographers who are already on top, you need to do even more.
How to SEO
The most advanced technology is yet able to identify pictures and tells you what it could possibly be about. So, words are where you need to focus on.
But being a photographer means you show fewer words and more pictures, right?
As a matter of fact, people like to see pictures, graphs and the like more. But they use words to guide them. Yet, the only thing the search engine can do with pictures is to show you the exact same pictures from other sources.
It’s important to optimize the little words you can put on your site. That is why you see a lot of photographers writing up introductions of themselves on their homepage. More photography SEO lessons on this can be gained from www.photoproseo.com.
SEO your pictures!
You cannot override your galleries with a bunch of words. People will hate seeing so many explanations when all they want to look at are pictures of your works. But there is still something you can do on a page with no less than 5 words.
Optimizing the pictures can happen if you upload details on the pictures. For example, when uploading through WordPress, you can include details of filename, tags, description and alt text to go with it. All these words won’t appear on the page, but the search engine will include them in its search.
Another way to SEO them is to configure the page. That is to prevent the images you’re uploaded slows down the loading speed of it. There are various plugins that can help you to create a fast-loading gallery and optimize the pictures for viewers.
Keep track of it
SEO never stops improving. There are always people trying to monopolize the system and make people visit their sites by spamming or other methods. Obviously, Google and other search engines will ban those sites to prevent bad users experience. But the developers will also constantly review and update their system to ensure a better search experience.
This may affect how your site ranks on its next search, so reading about photography SEO once every couple of months will do you good.